Want to [Best Buy] a HTC Flyer?
Best Buy has landed an exclusivity agreement with HTC to sell the Flyer when it launches, according to the Best Buy and HTC press releases on March 22.
The press release announced an exclusive sales agreement, but did not mention the length of the terms of exclusivity. In the release, the relationship is stated as a “national retail launch exclusive,” which implies that after the launch of the Flyer, it will be available at other stores.
The exclusive arrangement will allow for a tighter inventory control while incentivizing a strong marketing campaign by Best Buy.
Best Buy begins promoting the Flyer on BestBuy.com

Best Buy is letting people know the Flyer is coming.
Starting on March 22, if you do a search for HTC Flyer on Best Buy, you will see a banner ad promoting the Flyer. If you click through the link, you get taken to a landing page that boasts “Get it first only at Best Buy.”
The slated springtime launch is a problem for HTC
The press release (re-printed after the break) declares that the Flyer is slated to be launched this spring.
This delay could be problematic for the Flyer, as competitors are coming out with dual-core, faster, thinner tablets running Android 3.0, while the Flyer is single-core running Android 2.2.
The longer the launch is delayed, HTC will need to:
- cut prices to make the Flyer competitive;
- promote more aggressively HTC Scribe, its unique stylus-optimized layer on top of Android;
- be more transparent with how long it will be until the Flyer will be running Android 3.0 Honeycomb, and how that upgrade process will work.
By having the launch of the Flyer put off until after the iPad 2, HTC has given time for the competitors to preview next-generations of their offerings, such as the Galaxy Tab 8.9 and 10.1. Since the Flyer is not yet launched, HTC cannot reveal the Flyer’s second generation, for fear of cannibalizing the sales of the first-generation Flyer.
One thing is clear: how HTC handles the Flyer launch will largely impact the product line’s success. Continue reading →